The XiaoHongshu Platform includes its Internet site, "XiaoHongshu" client software and associated websites and software relying on its website or software. The XiaoHongshu platform is operated by Xingyin Information Technology (Shanghai) Co., LTD and its affiliates. Xiaohongshu accurately and efficiently matches massive information and people through machine learning. On the platform, users can record life through short videos, pictures and other forms, share lifestyle, and form interaction based on interest.