Iqiyi is an online video website founded by Gong Yu on April 22, 2010, and launched the "iQiyi" brand and launched a new logo on November 26, 2011. At the beginning of its establishment, iQiyi adhered to the company philosophy of "enjoying quality";, took "user experience"; as its mission, and provided users with a clear, smooth and user-friendly viewing experience through continuous technology investment and product innovation.